Current Challenges for Healthcare Services and the Opportunities Created by the Marketing Abilities
نویسندگان
چکیده
Life is changing dramatically, market position as part of life is becoming more and more important, and marketing, considered a key cultural architect of nowadays that involves voluntary relation exchanges between the communicating partners, is placing the patient in the center of most adequate action towards the medical future which represents his life quality. We think that the moment has come to resort to marketing as a new method to identify innovation opportunities in healthcare services' delivery, considering that the high quality of healthcare services, answering to demands of healthcare systems' consumers, represents a well recognized priority for the European citizens. Consequently, the model of "healthcare business" has to rely on the value for patient by creating competition concerning the results at medical condition level.
منابع مشابه
A systematic review of Public libraries’ services, potentials, opportunities and challenges in delivering healthcare
Historically, public libraries have been responsible with the information and knowledge acquirement. Thus, its services and core values earned a well-deserved reputation in aligning with public education programs as well as healthcare. Fighting against inequalities racial prejudice and helping people in wars and social as well as global disasters such as Covid-19 pandemics are among public libr...
متن کاملIndian Medical Mission at Hajj-2016: Mass-Gathering Medicine Perspectives, Challenges, and Opportunities in a Mission Posture
Introduction: Hajj is an annual mass gathering of over 3.5 million pilgrims congregating from 200 countries in the desert climate of Saudi Arabia. Mass gathering medicine at Hajj is challenged by issues of healthcare accessibility, infection control, on-site treatment, referral, evacuation, and response to disasters and public health emergencies. The Indian Medical Mission at H...
متن کاملHealth Services Research Spending and Healthcare System Impact; Comment on “Public Spending on Health Service and Policy Research in Canada, the United Kingdom, and the United States: A Modest Proposal”
The challenges associated with translating health services and policy research (HSPR) evidence into practice are many and long-standing. Indeed, those challenges have themselves spawned new areas of research, including knowledge translation and implementation science. These sub-disciplines have increased our understanding of the critical success factors associated with the uptake of research ev...
متن کامل“Letter to Editor” Challenges of Home Care during the COVID-19 Outbreak
The emerging phenomenon of COVID-19 has affected all aspects of life across the world as the disease is spreading rapidly worldwide. The widespread COVID-19 pandemic and its consequences are of great concern to the human community)1(. The pandemic has posed particular challenges to healthcare services(2). Healthcare services in a community consist of various sectors, one of the most important o...
متن کاملDecentralisation of Health Services in Fiji: A Decision Space Analysis
Background Decentralisation aims to bring services closer to the community and has been advocated in the health sector to improve quality, access and equity, and to empower local agencies, increase innovation and efficiency and bring healthcare and decision-making as close as possible to where people live and work. Fiji has attempted two approaches to decentralisation. The current approach refl...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره 1 شماره
صفحات -
تاریخ انتشار 2008